search engine marketing india


                                                  Why is Off-Page Optimization so Important ?

Off-page activities are the vital part of the Search Engine Optimization process; it helps website to rank on the Search Engine Result page by informing search engines about the value of the website through the links from other relevant websites. Off-page optimization is planned very carefully by observing the results that happened due to the various method employed for the link building. Off-page optimization are carried out after On-Page optimization is implemented on the website.


It seems that the Off-page activities is an easy task to execute, however it requires a lot of research and observations. For this, you need to find other good quality websiteswhereyou can publish your content and could get a backlink for your site. In the SEO industries, Off Page activities are also known as link building activities. Building links is very important as these not only help in ranking the website but also drive targeted traffic to your website.


Here are some important different techniques of Off-Page optimization.


Article Promotion: This activity involves creating qualitycontent with relevant keywords (relevant to you website). Then, the content is published in the high quality article submission websites such as Storify, Articleswrap, Artipot, etc. We need to keep in mind that the better the value of the articlesubmission directory, the higher will be the weight of the backlink of the website.


Blog Promotion: This activity involves the process of create a blog with the engaging content, which can help the reader to visit to your website. If you find writing,content for your blog difficult then you hire professional SEO writers. Large numbers of professional writers are available online to help you with your job.It also helps in generating traffic to your site.


Social Bookmarking: Sharing website content through Social bookmarking websites also helps in getting traffic as well as ranking to the website. Some of the popular social bookmarking sites like Diigo, Fark, Xmarks etc.


Social networking: Most of the time people send their time on social media sites such as Google Plus, Facebook, LinkedIn, Twitter etc. By sharing the creative content or latest updates on the social media sites, one can attract attentionand help the many visitors to visit the website.


Press Releases Promotion: Press Release contains the news worthy content. The content is submittedin various press release directories. Some of the popular directories are release sites like Scoopasia, Onlineprnews, Newsbox, etc.


Forum posting:  Creating online discussion board and starting discussion can engage visitors and convincing comment can compel to visit your website. Staying active on forum posting helps, you build a relationship with your customers.


Photo sharing: Photo or Picture are visual media, it conveys the message to the customer easily. It is very important to post the products' images or share those on sites like Picasa, Pinterest Photobucket, etc.

Video sharing: Video are the quick and easiest ways to educate, entertain and engage your customer. You can submit information videos in the video sharing sites such as YouTube, Zenfolio,, Vidme and more.

Off -Page optimization is very important task, which is carried out in Search Engine optimization. There are many SEO companies providing very reliable and effective off page optimization services. Therefore, if you are looking for the affordable services then contacting search engine marketing in India.